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Browsing by Author "Dalessandro, Brian"

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ThumbnailNumberIssue Date TitleAuthor(s)
;CBA-12-0218-Oct-2012 Evaluating and Optimizing Online Advertising: Forget the click, but there are good proxiesDalessandro, Brian; Hook, Rod; Perlich, Claudia; Provost, Foster
;CBA-12-0222-Aug-2012 Evaluating and Optimizing Online Advertising: Forget the click, but there are good proxiesDalessandro, Brian; Hook, Rod; Perlich, Claudia; Provost, Foster
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