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Browsing by Subject "Online advertising, Search engines, Hierarchical Bayesian modeling, Paid search, Clickthrough rates, Conversion rates, Keyword ranking, Bid price, Electronic commerce, Cross-Selling, Internet economics"

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NET Institute Working Paper;07-352007 An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic MarketsGhose, Anindya - NYU Stern School of Business; Yang, Sha - NYU Stern School of Business
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