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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2451/14207
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| Title: | ELECTRONIC COMMERCE: EMERGING PATTERNS AND STRATEGIC IMPLICATIONS |
| Authors: | Kambil, Ajit |
| Issue Date: | Nov-1996 |
| Publisher: | Stern School of Business, New York University |
| Series/Report no.: | IS-96-23 |
| Abstract: | Advances in information technologies enable firms to expand electronic
commerce - the exchange of valuable information, goods and services
across electronic media. This paper looks at how businesses are adopting
and using technologies like the Internet and World Wide Web for
electronic commerce. I propose that electronic commerce will
dramatically reduce transactions costs requiring managers to re-develop
their firm's strategy to focus on more fundamental sources of
competitive advantage. I identify responses required to compete in a low
transactions cost environment and provide illustrative examples of firms
executing such a strategy. |
| URI: | http://hdl.handle.net/2451/14207 |
| Appears in Collections: | IOMS: Information Systems Working Papers
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