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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2451/14221
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| Title: | CREATING THE 21ST CENTURY ORGANIZATION: THE METAMORPHOSIS OF OTICON |
| Authors: | Bjorn-Andersen, Niels
Turner, Jon A. |
| Issue Date: | 1995 |
| Publisher: | Stern School of Business, New York University |
| Series/Report no.: | IS-95-13 |
| Abstract: | Much has been written about transforming organizations. At the heart of
this activity is the notion of Business Process Redesign (BPR), the
restructuring of a firm's basic business methods. We describe some of
the forces that are behind this need for major organizational change.
Next, we provide an overview of BPR and raise several questions
concerning its suitability as a theoretical underpinning for radical
organizational transformation. We then describe the transformation of
Oticon, an international manufacturing firm with headquarters in
Denmark. We have called this transformation a Metamorphosis because of
the complete reconceptualization of the firm that took place. Using the
example of Oticon, we speculate about the prerequisites for change of
this extent, paying particular attention to the role of technology,
which has been enabling rather than driving. |
| URI: | http://hdl.handle.net/2451/14221 |
| Appears in Collections: | IOMS: Information Systems Working Papers
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