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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2451/14224
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| Title: | DESIGNING INTERNATIONAL USER INTERFACES: A CROSS CULTURAL STUDY OF THE
IMPACT OF COLOR ON USER PERFORMANCE |
| Authors: | Levecq, Hugues
Turner, Jon |
| Keywords: | Colors
Human-Computer Interaction
User interface
Japanese culture
American culture |
| Issue Date: | 14-Apr-1994 |
| Publisher: | Stern School of Business, New York University |
| Series/Report no.: | IS-95-17 |
| Abstract: | An important determinant of user performance is the degree of fit
between user interface (UI) attributes and user characteristics,
moderated by cognitive and demographic variables. Culture is one
moderating variable which is often overlooked by UI designers. This
study evaluates the effect of the presence of color in the UI on user
performance for two distinct cultural groups, Japanese and Americans. We
report the findings of a laboratory experiment involving American
subjects (N=12) and Japanese subjects (N=12) performing 40 elementary
database retrieval tasks using an interface with 8 background colors.
The results suggest that American subjects react more strongly than
Japanese subjects do to color stimuli, Japanese subjects appear to be
disrupted by the use of color in the user interface, and there is no
relationship between color preferences and performance. |
| URI: | http://hdl.handle.net/2451/14224 |
| Appears in Collections: | IOMS: Information Systems Working Papers
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