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|Title: ||NETWORK EXTERNALITIES AND SHARED ELECTRONIC BANKING NETWORK ADOPTION|
|Authors: ||McAndrews, James|
Kauffman, Robert J.
|Issue Date: ||Jul-1993 |
|Publisher: ||Stern School of Business, New York University|
|Series/Report no.: ||IS-93-37|
|Abstract: ||A unique data set is used to examine the determinants of membership in
the Yankee 24 shared Automated Teller Machine (ATM) network. Recent work
suggests that the presence of demand side network externalities
influences the decision to join a network. A model is constructed in
which characteristics of the bank and the market affect the value of the
network externality. A hazard function is estimated to gauge the
strength of these various influences in determining network membership.
The results accord with the theoretical model and show that the size of
the existing network and the number of expected locations in the
network, proxied by the number of branches in a bank's market, are both
strong influences on network adoption that are external to the
|Appears in Collections:||IOMS: Information Systems Working Papers|
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