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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2451/14287
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| Title: | INFORMATION GAMES IN THE QUEST FOR MINDSHARE |
| Authors: | Murphy, Frederic H.
Stohr, Edward A. |
| Keywords: | Electronic markets
information goods
competitive equilibria |
| Issue Date: | 22-Dec-1999 |
| Publisher: | Stern School of Business, New York University |
| Series/Report no.: | IS-99-16 |
| Abstract: | The rapid growth and great popularity of Internet sites that specialize
in providing intangible services in the form of information and
community services gives rise to new forms of competition. Information
Web sites such as www.how2.com and community sites such as
www.iVillage.com provide free "content" and rely on
advertising and hosting revenues to generate income. The competition
between content sites in the same market niche is intense and only a few
companies are likely to survive. In this paper, we examine a number of
competitive models or "information games" that provide
insights into the nature of this competition. The models capture
differences between the type and maturity of the markets and differences
in the behavioral assumptions about the nature of consumer demand for
content. While these markets often have a "winner-takes-all"
nature, we find a number of situations in which more than one player can
survive at equilibrium. |
| URI: | http://hdl.handle.net/2451/14287 |
| Appears in Collections: | IOMS: Information Systems Working Papers
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