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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2451/14293
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| Title: | Dimensionalizing Involvement with Websites - An Exploratory Study |
| Authors: | Viswanathan, Sivakumar
Tsechansky, Maytal
Ramanathan, Suresh
Chen, Fei |
| Keywords: | Technology and Consumers
Involvement
Interviews
Survey Research
Factor Analysis
Discriminant Analysis |
| Issue Date: | 1998 |
| Publisher: | Stern School of Business, New York University |
| Series/Report no.: | IS-98-06 |
| Abstract: | This paper studies the dimensions underlying user involvement with
Websites and builds upon the existing body of knowledge on involvement
with traditional media. A multidimensional bipolar semantic differential
scale based on Zaichkowsky's Personal Involvement Inventory is used to
identify the factors that determine the level of involvement in a
Website. Websites are then classified, based on these factors, as high
or low involvement sites. Involvement with Web sites was found to
comprise of three dimensions - cognitive, affective and structural.
Among these, the cognitive and the affective dimensions were found to
have the highest discriminating power between high and low involvement
sites while the structural dimension was found to serve as a moderating factor. |
| URI: | http://hdl.handle.net/2451/14293 |
| Appears in Collections: | IOMS: Information Systems Working Papers
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