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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2451/14302
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| Title: | The E-Butler Service, or Has the Age of Electronic Personal Decision
Making Assistants Arrived? |
| Authors: | Tuzhilin, Alex |
| Issue Date: | May-1998 |
| Publisher: | Stern School of Business, New York University |
| Series/Report no.: | IS-98-16 |
| Abstract: | This paper describes an Electronic Butler (or e-Butler) that provides a
customer-centric personalized shopping services to its subscribers
across a wide range of products. This service is provided by identifying
individual customer's shopping needs from the comprehensive purchasing
history of that person and providing purchasing recommendations or
direct purchasing decisions for the customer. e- Butler service consists
of two components -- the Personal Shopping Assistant (PSA) service that
provides purchasing recommendations to the customer and the Magic Wand
(MW) service that directly makes purchases it believes the customer
needs without any prior consultations with the customer. In order to
understand how PSA and MW services of e-Butler are related to the
existing one-to-one marketing and recommender systems, a general
framework classifying various personalized shopping services is
presented that clearly delineates PSA and MW services from these
existing systems. Moreover, the paper presents an architecture of the
e-Butler service, explains what its business value is, discusses its
feasibility, and describes what needs to be done to make it a successful service. |
| URI: | http://hdl.handle.net/2451/14302 |
| Appears in Collections: | IOMS: Information Systems Working Papers
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