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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2451/14319
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| Title: | MARKETING AND TECHNOLOGY STRATEGY IN A "MEDIUM-TECH" STARTUP:
A MODEL FOR CONCURRENT DEVELOPMENT |
| Authors: | Lucas, Henry C., Jr. |
| Issue Date: | Jan-1992 |
| Publisher: | Stern School of Business, New York University |
| Series/Report no.: | IS-92-02 |
| Abstract: | The computer industry is characterized by a number of successful and
unsuccessful start-ups. Past studies of innovation have presented
"market pull" and "technology push" models to
describe the development of new products. This paper proposes a
synthesized model of concurrent technology and market strategy
development. This model is illustrated with a case study of a successful
"medium-technologyâ start-up company. For this start-up
firm, market needs drove the development of technology while the
technology enabled the firm to achieve its market strategy. |
| URI: | http://hdl.handle.net/2451/14319 |
| Appears in Collections: | IOMS: Information Systems Working Papers
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