EVALUATING RESEARCH APPROACHES TO IT BUSINESS VALUE ASSESSMENT WITH THE SENIOR MANAGEMENT AUDIENCE IN MIND

Abstract

This chapter presents the transcript of a question and answer session that followed a debate on the case study and formal modeling approaches to IT valuation between Benn Konsynski, Harvard University and Charles Kriebel, Carnegie Mellon University. The debate was held in a panel session chaired by Rajiv Banker, University of Minnesota, and it occurred at the 1991 International Conference on Information Systems, December 17, 1991. Konsynski's and Kriebel's formal remarks were directed towards evaluating the case study approach and the formal modeling approach to IT business value assessment, and are presented in separate chapters in this volume. The discussion generated by their remarks is captured here, and will be especially interesting to senior managers who daily must face hard choices about investing in information technology.