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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2451/14368
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| Title: | DISTRIBUTED BROKERAGE OFFICES THROUGH INFORMATION TECHNOLOGY |
| Authors: | Rockoff, Maxine L.
Malone, Rich |
| Issue Date: | Jun-1991 |
| Publisher: | Stern School of Business, New York University |
| Series/Report no.: | IS-91-13 |
| Abstract: | This paper describes some novel ways in which Edward D. Jones and Co., a
successful brokerage firm with 1650 offices nationwide, uses information
technology to pursue a unique market niche: single-broker offices in
communities too small to support a traditional, typically much larger,
brokerage branch office. The paper focuses on the use of mainframes with
"dumb" CRT terminals, rather than workstations or personal
computers, to coordinate distributed operational work on a day-to-day basis. |
| URI: | http://hdl.handle.net/2451/14368 |
| Appears in Collections: | IOMS: Information Systems Working Papers
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