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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2451/14457
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| Title: | STRATEGIC CONTRIBUTIONS OF INFORMATION TECHNOLOGY: AN EMPIRICAL STUDY OF
ATM NETWORKS |
| Authors: | Banker, Rajiv D.
Kauffman, Robert J. |
| Issue Date: | Mar-1988 |
| Publisher: | Stern School of Business, New York University |
| Series/Report no.: | IS-88-25 |
| Abstract: | This paper presents an empirical study of the strategic contributions of
automated teller machines (ATMs) to improving a bank branch's local
deposit market share at the expense of its competitors. By extending
previous models of deposit market share in branch banking to incorporate
ATM technology variables, we develop a tool to provide answers and
insights on key questions involving the evaluation of second order
strategic impacts of information technology (IT) which have not
previously been measured in this context. Our results suggest that a
bank's ATM network membership decision is crucial to its later success
in enhancing deposit market share via deployment of ATMs. However, we
found little evidence that branch ATMs provide any competitive leverage
to increase a branch's local deposit share. |
| URI: | http://hdl.handle.net/2451/14457 |
| Appears in Collections: | IOMS: Information Systems Working Papers
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