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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2451/14462
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| Title: | IDENTIFYING BUSINESS VALUE LINKAGES FOR INFORMATION TECHNOLOGY: AN
EXPLORATORY APPLICATION TO TREASURY WORKSTATIONS |
| Authors: | Kauffman, Robert J.
Kriebel, Charles H. |
| Issue Date: | Apr-1988 |
| Publisher: | Stern School of Business, New York University |
| Series/Report no.: | IS-88-47 |
| Abstract: | Pervasive and costly automation of information handling activities
continues to put pressure on senior managers to quantify the
contributions of information technology IT to the strategic goals of the
firm. This paper proposes the use of "business value linkage
BVL" correlation tests to provide evidence that investments in IT
create the desired higher order, economic impacts. We argue that
managers should carry out econometric tests which are specialized to
capturing primal, revenue-enhancing impacts, as opposed to dual,
cost-reducing impacts. As an illustration, a sample BVL correlation test
is constructed to quantify the impact of a "treasury
workstation" system on a large commercial bank's ability to
increase demand balances from corporate customers. We conclude with some
thoughts about where BVL correlation will provide the bt results for managers. |
| URI: | http://hdl.handle.net/2451/14462 |
| Appears in Collections: | IOMS: Information Systems Working Papers
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