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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2451/14751
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| Title: | An Empirical Study of Factors Relating to the Success of Broadway Shows |
| Authors: | Simonoff, Jeffrey S.
Ma, Lan |
| Issue Date: | 2000 |
| Publisher: | Stern School of Business, New York University |
| Series/Report no.: | SOR-2000-9 |
| Abstract: | This article uses the Cox proportional hazards model to analyze recent
Broadway show data to investigate the factors that relate to the
longevity of shows. The type of show, whether a show is a revival, and
first-week attendance for the show are predictive for longevity.
Favorable critic reviews in the New York Daily News are related to
greater success, but reviews in the New York Times are not. Winning
major Tony Awards is associated with a longer run for a show, but being
nominated for Tonys and then losing is associated with a shorter
postaward run. |
| URI: | http://hdl.handle.net/2451/14751 |
| Appears in Collections: | IOMS: Statistics Working Papers
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