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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2451/14753
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| Title: | Toward Enhancing the Quality and Quantity of Marketing Majors |
| Authors: | LaBarbera, Priscilla A.
Simonoff, Jeffrey S. |
| Issue Date: | 1997 |
| Publisher: | Stern School of Business, New York University |
| Series/Report no.: | SOR-97-5 |
| Abstract: | This article reports the findings of a survey of undergraduate students
designed to examine the key factors involved in selecting a marketing
major. A discussion follows, dealing with the initiatives undertaken by
marketing departments at various universities in an attempt to enhance
the quality and quantity of marketing majors. |
| URI: | http://hdl.handle.net/2451/14753 |
| Appears in Collections: | IOMS: Statistics Working Papers
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