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|Title: ||Toward Enhancing the Quality and Quantity of Marketing Majors|
|Authors: ||LaBarbera, Priscilla A.|
Simonoff, Jeffrey S.
|Issue Date: ||1997 |
|Publisher: ||Stern School of Business, New York University|
|Series/Report no.: ||SOR-97-5|
|Abstract: ||This article reports the findings of a survey of undergraduate students
designed to examine the key factors involved in selecting a marketing
major. A discussion follows, dealing with the initiatives undertaken by
marketing departments at various universities in an attempt to enhance
the quality and quantity of marketing majors.|
|Appears in Collections:||IOMS: Statistics Working Papers|
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