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Stern School of Business >
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Anindya Ghose's Collection >

Please use this identifier to cite or link to this item: http://hdl.handle.net/2451/27631

Title: From Generic to Branded: A Model of Spillover in Paid Search Advertising
Authors: Oliver, Rutz
Randolph, Bucklin
Keywords: search engine
Issue Date: 18-May-2008
URI: http://hdl.handle.net/2451/27631
Appears in Collections:Anindya Ghose's Collection

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