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Stern School of Business >
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Anindya Ghose's Collection >

Please use this identifier to cite or link to this item: http://hdl.handle.net/2451/27632

Title: Targeted Advertising: The Role of Subscriber Characteristics
Authors: Chandra, Ambarish
Keywords: advertising
Issue Date: 1-Mar-2008
URI: http://hdl.handle.net/2451/27632
Appears in Collections:Anindya Ghose's Collection

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