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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2451/27838
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| Title: | An Exploratory Study of the Emerging Role of Electronic Intermediaries |
| Authors: | Bakos, Yannis
Bailey, Joseph |
| Keywords: | electronic data interchange
electronic markets
intermediaries
Internet commerce |
| Issue Date: | 1997 |
| Publisher: | International Journal of Electronic Commerce |
| Citation: | International Journal of Electronic Commerce, Volume 1, No. 3, Spring
1997, pp. 7-20 |
| Series/Report no.: | CeDER-PP-1997-04 |
| Abstract: | It is often argued that as electronic markets lower the cost of market
transactions, traditional roles for intermediaries will be eliminated,
leading to "disintermediation." We discuss the findings of an
exploratory study of intermediaries in electronic markets, which suggest
that markets do not necessarily become disintermediated as they become
facilitated by information technology. We explore thirteen case studies
of firms participating in electronic commerce and find evidence of
certain new emerging roles for electronic intermediaries, including:
aggregating, matching suppliers and customers, providing trust, and
providing inter-organizational market information. Two specific examples
are discussed in greater detail to illustrate an unsuccessful strategy
for electronic intermediation (BargainFinder) as well as a successful
one (Firefly). |
| URI: | http://hdl.handle.net/2451/27838 |
| Appears in Collections: | CeDER Published Papers
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