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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2451/29862
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| Title: | Merger Simulation in a Two-Sided Market: The Case of the Dutch Daily Newspapers |
| Authors: | Filistrucchi, Lapo - Tilburg University and University of Florence
Klein, Tobias J. - Tilburg University
Michielsen, Thomas - Tilburg University |
| Keywords: | Two-sided markets, newspapers, advertising, network eects, merger
simulation, SSNIP test |
| Issue Date: | 2010 |
| Series/Report no.: | Net Institute Working Paper;10-15 |
| Abstract: | We develop a structural econometric framework that allows us to simulate
the effects of mergers among two-sided platforms selling differentiated
products. We apply the proposed methodology to the Dutch newspaper
industry. Our structural model encompasses demands for differentiated
products on both sides of the market and profit maximization by
competing oligopolistic publishers who choose subscription and
advertising prices, while taking the interactions between the two-sides
of the market into account. We measure the sign and size of the indirect
network effects between the two sides of the market and simulate the
effects of a hypothetical merger on prices and welfare. |
| URI: | http://hdl.handle.net/2451/29862 |
| Appears in Collections: | NET Institute Working Papers Series
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