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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2451/31412
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| Title: | How Does Content Aggregation Affect Users’ Search for Information? |
| Authors: | Chiou, Lesley
Tucker, Catherine |
| Keywords: | digitization, information, consumer search, Internet |
| Issue Date: | 21-Dec-2011 |
| Series/Report no.: | NET Institute Working Papers;11_18 |
| Abstract: | The digital revolution has dramatically reduced search costs for
information. Con- sumers can now access information that is aggregated
from many sources. We ask whether aggregators encourage users to
\skim" or investigate content in depth. We exploit a contract
dispute that led a major aggregator to remove content from a content
provider. We nd that after the removal, users were less likely to
investigate additional content in depth. Further analysis suggests that
the presence of information beneted either very national or local
content the most. Our study is the rst to measure how new communications
technology aects information gathered by consumers. |
| URI: | http://hdl.handle.net/2451/31412 |
| Appears in Collections: | NET Institute Working Papers Series
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Files in This Item:
| File |
Description |
Size | Format |
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| 11_18.pdf | NET Institute Working Paper 11_18 | 637.27 kB | Adobe PDF | View/Open |
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