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Please use this identifier to cite or link to this item: http://hdl.handle.net/2451/31609

Title: Exclusionary Minimum Resale Price Maintenance
Authors: Asker, John
Bar-Isaac, Heski
Issue Date: 17-Sep-2012
Abstract: An upstream manufacturer can use minimum resale price maintenance (RPM) to exclude potential competitors. RPM lets the incumbent manufacturer transfer profits to retailers. If entry is accommodated, upstream competition leads to fierce down-stream competition and the breakdown of RPM. Hence, via RPM, retailers internalize the effect of accommodating entry on the incumbent's profits. Retailers may prefer not to accommodate entry; and, if entry requires downstream accommodation, entry can be deterred. We also discuss empirical and policy implications, as well as the exclusion-ary potential of other methods of sharing prots between upstream and downstream firms, such as slotting fees and revenue sharing.
URI: http://hdl.handle.net/2451/31609
Appears in Collections:Economics Working Papers

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