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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2451/31643
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| Title: | Living Up to Expectations: Corporate Reputation and Sustainable
Competitive Advantage |
| Authors: | Cabral, Luis |
| Issue Date: | 6-Nov-2012 |
| Abstract: | I develop a theory of corporate reputation as a source of sustainable
competitive advantage. I show how a relatively simple and reasonable
assumption regarding the dynamics of corporate reputation leads to a
self-reinforcing process whereby cross-firm differences in corporate
reputation (and performance) are significant and relatively permanent.
Numerical simulations suggest that persistence in cross-firm differences
is largely due to endogenous investment incentives: firms with higher
corporate reputation invest more in corporate reputation. I provide a
series of examples consistent with the model's prediction. |
| URI: | http://hdl.handle.net/2451/31643 |
| Appears in Collections: | Economics Working Papers
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