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|Title:||MARKETING AND TECHNOLOGY STRATEGY IN A "MEDIUM-TECH" STARTUP: A MODEL FOR CONCURRENT DEVELOPMENT|
|Authors:||Lucas, Henry C., Jr.|
|Publisher:||Stern School of Business, New York University|
|Abstract:||The computer industry is characterized by a number of successful and unsuccessful start-ups. Past studies of innovation have presented "market pull" and "technology push" models to describe the development of new products. This paper proposes a synthesized model of concurrent technology and market strategy development. This model is illustrated with a case study of a successful "medium-technologyâ start-up company. For this start-up firm, market needs drove the development of technology while the technology enabled the firm to achieve its market strategy.|
|Appears in Collections:||IOMS: Information Systems Working Papers|
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