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Please use this identifier to cite or link to this item: http://hdl.handle.net/2451/14319
Title: MARKETING AND TECHNOLOGY STRATEGY IN A "MEDIUM-TECH" STARTUP: A MODEL FOR CONCURRENT DEVELOPMENT
Authors: Lucas, Henry C., Jr.
Issue Date: Jan-1992
Publisher: Stern School of Business, New York University
Series/Report no.: IS-92-02
Abstract: The computer industry is characterized by a number of successful and unsuccessful start-ups. Past studies of innovation have presented "market pull" and "technology push" models to describe the development of new products. This paper proposes a synthesized model of concurrent technology and market strategy development. This model is illustrated with a case study of a successful "medium-technology” start-up company. For this start-up firm, market needs drove the development of technology while the technology enabled the firm to achieve its market strategy.
URI: http://hdl.handle.net/2451/14319
Appears in Collections:IOMS: Information Systems Working Papers

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