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Faculty Digital Archive : NYU Libraries
Browsing FDA
Browsing by Author Yang, Sha - NYU Stern School of Business
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Issue Date
Title
Author(s)
2007
An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets
Ghose, Anindya - NYU Stern School of Business
;
Yang, Sha - NYU Stern School of Business
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