Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Oliver, Rutz | - |
| dc.contributor.author | Randolph, Bucklin | - |
| dc.date.accessioned | 2008-06-28T14:27:51Z | - |
| dc.date.available | 2008-06-28T14:27:51Z | - |
| dc.date.issued | 2008-05-18 | - |
| dc.identifier.uri | http://hdl.handle.net/2451/27631 | - |
| dc.language.iso | en_US | en |
| dc.subject | search engine | en |
| dc.title | From Generic to Branded: A Model of Spillover in Paid Search Advertising | en |
| dc.type | Working Paper | en |
| Appears in Collections: | Anindya Ghose's Collection | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| search_advertising3.pdf | 663.72 kB | Adobe PDF | View/Open |
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