Marketing Strategy Plan for NativeWay

Abstract

Abstract

This final project report documents the process of May Wu's work with the sponsor, Justin Williamson, founder of NativeWay, on setting up an official business website and organizing a marketing strategy. The whole project was completed on schedule and within budget, with waterfall methodology. The first part of the project is to design and publish the website before April 15th, 2021. To initiate the website layout, we referred to a template(wonsulting.com) at the beginning, then we used a similar structure and customized our form. There are eight pages on the website, and each page followed the sponsor’s requirements. The second part is to initiate a digital platform for NativeWay and post at least three pieces of content. After consideration, we selected WeChat, which is the most popular social media in China. Then, we published three related articles by April 28th, 2021. Every detail and request about the project were delivered clearly by the sponsor, and the communications were through zoom meeting and What’s App. After the project was closed, some updates and changes on the website may need to be done in the future.