Browsing by Author Oliver, Rutz
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 18-May-2008 | From Generic to Branded: A Model of Spillover in Paid Search Advertising | Oliver, Rutz; Randolph, Bucklin |
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 18-May-2008 | From Generic to Branded: A Model of Spillover in Paid Search Advertising | Oliver, Rutz; Randolph, Bucklin |