Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kauffman, Robert J. | - |
dc.contributor.author | Lally, Laura | - |
dc.date.accessioned | 2006-02-07T15:40:15Z | - |
dc.date.available | 2006-02-07T15:40:15Z | - |
dc.date.issued | 1992-03 | - |
dc.identifier.uri | http://hdl.handle.net/2451/14326 | - |
dc.description.abstract | Customer access information technology offers great potential benefits to both the organization and its customers. However, managers lack methods for evaluating these technologies and determining whether conditions exist for success. We propose a model from Marketing Science which captures factors influencing the success of a CAIT. The factors include value platform features - features of the CAIT, and location strategy features - features of the environment into which the CAIT is deployed. This model is applied to home banking, providing insights as to types of systems most likely to be successful. | en |
dc.format.extent | 1164526 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.language | English | EN |
dc.language.iso | en_US | - |
dc.publisher | Stern School of Business, New York University | en |
dc.relation.ispartofseries | IS-92-10 | - |
dc.title | CUSTOMER ACCESS INFORMATION TECHNOLOGY (CAIT) DEPLOYMENT EVALUATION | en |
dc.type | Working Paper | en |
dc.description.series | Information Systems Working Papers Series | EN |
Appears in Collections: | IOMS: Information Systems Working Papers |
Files in This Item:
File | Description | Size | Format | |
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IS-92-10.pdf | 1.14 MB | Adobe PDF | View/Open |
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