Toward Enhancing the Quality and Quantity of Marketing Majors
|Authors:||LaBarbera, Priscilla A.|
Simonoff, Jeffrey S.
|Publisher:||Stern School of Business, New York University|
|Abstract:||This article reports the findings of a survey of undergraduate students designed to examine the key factors involved in selecting a marketing major. A discussion follows, dealing with the initiatives undertaken by marketing departments at various universities in an attempt to enhance the quality and quantity of marketing majors.|
|Appears in Collections:||IOMS: Statistics Working Papers|
Items in FDA are protected by copyright, with all rights reserved, unless otherwise indicated.