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Toward Enhancing the Quality and Quantity of Marketing Majors

Authors: LaBarbera, Priscilla A.
Simonoff, Jeffrey S.
Issue Date: 1997
Publisher: Stern School of Business, New York University
Series/Report no.: SOR-97-5
Abstract: This article reports the findings of a survey of undergraduate students designed to examine the key factors involved in selecting a marketing major. A discussion follows, dealing with the initiatives undertaken by marketing departments at various universities in an attempt to enhance the quality and quantity of marketing majors.
Appears in Collections:IOMS: Statistics Working Papers

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