The NYU IT team is performing scheduled maintenance on the storage device that supports the Faculty Digital Archive on Wednesday, February 19th starting at 12:30pm EST and continuing though Thursday Februaru 19th. Contents will be available for viewing during this time. However, submitters will not be able to submit or edit items until this maintenance is complete. We apologize for this inconvenience.
| Title: | Toward Enhancing the Quality and Quantity of Marketing Majors |
| Authors: | LaBarbera, Priscilla A. Simonoff, Jeffrey S. |
| Issue Date: | 1997 |
| Publisher: | Stern School of Business, New York University |
| Series/Report no.: | SOR-97-5 |
| Abstract: | This article reports the findings of a survey of undergraduate students designed to examine the key factors involved in selecting a marketing major. A discussion follows, dealing with the initiatives undertaken by marketing departments at various universities in an attempt to enhance the quality and quantity of marketing majors. |
| URI: | http://hdl.handle.net/2451/14753 |
| Appears in Collections: | IOMS: Statistics Working Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SOR-97-5.pdf | 101.92 kB | Adobe PDF | View/Open |
Items in FDA are protected by copyright, with all rights reserved, unless otherwise indicated.