Title: | Toward Enhancing the Quality and Quantity of Marketing Majors |
Authors: | LaBarbera, Priscilla A. Simonoff, Jeffrey S. |
Issue Date: | 1997 |
Publisher: | Stern School of Business, New York University |
Series/Report no.: | SOR-97-5 |
Abstract: | This article reports the findings of a survey of undergraduate students designed to examine the key factors involved in selecting a marketing major. A discussion follows, dealing with the initiatives undertaken by marketing departments at various universities in an attempt to enhance the quality and quantity of marketing majors. |
URI: | http://hdl.handle.net/2451/14753 |
Appears in Collections: | IOMS: Statistics Working Papers |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
SOR-97-5.pdf | 101.92 kB | Adobe PDF | View/Open |
Items in FDA are protected by copyright, with all rights reserved, unless otherwise indicated.