Results 1-2 of 2
Issue Date | Title | Author(s) |
---|---|---|
15-Jan-2008 | Click Fraud | Kenneth, Wilbur; Yi, Zhu |
18-May-2008 | From Generic to Branded: A Model of Spillover in Paid Search Advertising | Oliver, Rutz; Randolph, Bucklin |
Issue Date | Title | Author(s) |
---|---|---|
15-Jan-2008 | Click Fraud | Kenneth, Wilbur; Yi, Zhu |
18-May-2008 | From Generic to Branded: A Model of Spillover in Paid Search Advertising | Oliver, Rutz; Randolph, Bucklin |