| Title: | Targeted Advertising: The Role of Subscriber Characteristics |
| Authors: | Chandra, Ambarish |
| Keywords: | advertising |
| Issue Date: | 1-Mar-2008 |
| URI: | http://hdl.handle.net/2451/27632 |
| Appears in Collections: | Anindya Ghose's Collection |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| search_advertising4.pdf | 235.55 kB | Adobe PDF | View/Open |
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