Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Tucker, Catherine - MIT Sloan School of Management | - |
dc.date.accessioned | 2009-12-29T22:45:06Z | - |
dc.date.available | 2009-12-29T22:45:06Z | - |
dc.date.issued | 2008 | - |
dc.identifier.uri | http://hdl.handle.net/2451/29456 | - |
dc.description.abstract | This paper asks how much the strength of network effects depends on the stability and structure of the underlying social network. I answer this using extensive microdata on all potential adopters of a firm's internal video-messaging system and their subsequent video-messaging. This firm's New York office had to be relocated due to the terrorist attacks of 2001 which lead to a physical re-organization of teams in that city but not in other comparable cities. I study the consequences of this disruption for adoption of video-messaging and the size of network effects. I find evidence that generally network effects are based on direct social interactions. Potential adopters react to adoption only by people they wish to communicate with: They are not affected by adoption by other people. However, when there is a disruption to the social network and communication patterns become less predictable, users become more responsive to adoption by a broader group of users. | en |
dc.relation.ispartofseries | Net Institute Working Paper;08-30 | - |
dc.title | Social Interactions, Network Fluidity and Network Effects | en |
Appears in Collections: | NET Institute Working Papers Series |
Files in This Item:
File | Description | Size | Format | |
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Tucker_08-30.pdf | 552.01 kB | Adobe PDF | View/Open |
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