Geo-Social Targeting for Privacy-friendly Mobile Advertising: Position Paper

Abstract

This position paper is about methods for effective, privacy-friendly mobile advertising. Specifically, we propose a new social-targeting design for using consumer location data from mobile devices (smart phones, smart pads, laptops, etc.) to target advertisements in a manner that is both effective and privacy friendly. This paper introduces the main concepts, provides theoretical background and ties to the literature, presents the design itself, and discusses applications.