Geo-Social Targeting for Privacy-friendly Mobile Advertising: Position Paper
|Abstract:||This position paper is about methods for effective, privacy-friendly mobile advertising. Specifically, we propose a new social-targeting design for using consumer location data from mobile devices (smart phones, smart pads, laptops, etc.) to target advertisements in a manner that is both effective and privacy friendly. This paper introduces the main concepts, provides theoretical background and ties to the literature, presents the design itself, and discusses applications.|
|Appears in Collections:||CeDER Working Papers|
Files in This Item:
|mobile_targeting_position.pdf||CeDER-11-06a||82.33 kB||Adobe PDF||View/Open|
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