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Geo-Social Targeting for Privacy-friendly Mobile Advertising: Position Paper

Authors: Provost, Foster
Issue Date: 18-Oct-2011
Series/Report no.: CeDER-11-06a
Abstract: This position paper is about methods for effective, privacy-friendly mobile advertising. Specifically, we propose a new social-targeting design for using consumer location data from mobile devices (smart phones, smart pads, laptops, etc.) to target advertisements in a manner that is both effective and privacy friendly. This paper introduces the main concepts, provides theoretical background and ties to the literature, presents the design itself, and discusses applications.
Appears in Collections:CeDER Working Papers

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