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dc.contributor.authorCabral, Luis-
dc.date.accessioned2012-11-06T16:45:25Z-
dc.date.available2012-11-06T16:45:25Z-
dc.date.issued2012-11-06T16:45:25Z-
dc.identifier.urihttp://hdl.handle.net/2451/31643-
dc.description.abstractI develop a theory of corporate reputation as a source of sustainable competitive advantage. I show how a relatively simple and reasonable assumption regarding the dynamics of corporate reputation leads to a self-reinforcing process whereby cross-firm differences in corporate reputation (and performance) are significant and relatively permanent. Numerical simulations suggest that persistence in cross-firm differences is largely due to endogenous investment incentives: firms with higher corporate reputation invest more in corporate reputation. I provide a series of examples consistent with the model's prediction.en
dc.language.isoen_USen
dc.rightsCopyright Luis Cabral, 2012.en
dc.titleLiving Up to Expectations: Corporate Reputation and Sustainable Competitive Advantageen
dc.typeWorking Paperen
dc.authorid-ssrn75382en
Appears in Collections:Economics Working Papers

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