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dc.contributor.authorMahesh, Priyanka-
dc.description.sponsorshipNYU School of Professional Studies MASY Program, and Mr. Chulanga Perera of Daimler-Benzen
dc.rightsAuthor Retains All Rightsen
dc.subjectDigital Strategy, Digital Transformation, Discovery-Driven Digital Transformation Courseen
dc.titleDigital Transformation Strategy Roadmap For Daimler-Benzen
dc.typeWorking Paperen
Appears in Collections:MASY Student Research Showcase 2021

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Priyanka Mahesh - Final Project Reprt - Digital Transformation Strategy Roadmap For Daimler-Benz.pdfAbstract To become a digital enterprise - and organization that continually uses technology to evolve all facets of its business models. Using technologies to increase business performance, whether through the creation of innovative goods or the reimagining of existing processes, lays out an organization's strategy for using technology to gain new strategic advantages and the method it would use to make these improvements. Within Daimler, digitalization is resulting in the development of new mobility models and business areas. As part of this project, we will aim to enhance DICV's digital capabilities by identifying new technology-enabled use-cases to improve the customer experience and marketing verticals. Data serves as a foundation for this by enabling new services that provide consumers with added value. At the same time, the solutions are to be secure by design. Keywords: Digital Strategy, Digital Transformation, Discovery-Driven Digital Transformation Course1.94 MBAdobe PDFView/Open

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