Digital Transformation Strategy Roadmap For Daimler-Benz

Full metadata record

DC Field	Value	Language
dc.contributor.author	Mahesh, Priyanka	-
dc.date.accessioned	2021-07-13T13:11:29Z	-
dc.date.available	2021-07-13T13:11:29Z	-
dc.date.issued	2021-06-17	-
dc.identifier.uri	http://hdl.handle.net/2451/62801	-
dc.description.sponsorship	NYU School of Professional Studies MASY Program, and Mr. Chulanga Perera of Daimler-Benz	en
dc.language.iso	en_US	en
dc.rights	Author Retains All Rights	en
dc.subject	Digital Strategy, Digital Transformation, Discovery-Driven Digital Transformation Course	en
dc.title	Digital Transformation Strategy Roadmap For Daimler-Benz	en
dc.type	Working Paper	en
Appears in Collections:	MASY Student Research Showcase 2021

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File	Description	Size	Format
Priyanka Mahesh - Final Project Reprt - Digital Transformation Strategy Roadmap For Daimler-Benz.pdf	Abstract To become a digital enterprise - and organization that continually uses technology to evolve all facets of its business models. Using technologies to increase business performance, whether through the creation of innovative goods or the reimagining of existing processes, lays out an organization's strategy for using technology to gain new strategic advantages and the method it would use to make these improvements. Within Daimler, digitalization is resulting in the development of new mobility models and business areas. As part of this project, we will aim to enhance DICV's digital capabilities by identifying new technology-enabled use-cases to improve the customer experience and marketing verticals. Data serves as a foundation for this by enabling new services that provide consumers with added value. At the same time, the solutions are to be secure by design. Keywords: Digital Strategy, Digital Transformation, Discovery-Driven Digital Transformation Course	1.94 MB	Adobe PDF	View/Open