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| Issue Date | Title | Author(s) |
|---|---|---|
| 15-Jan-2008 | Click Fraud | Kenneth, Wilbur; Yi, Zhu |
| 18-May-2008 | From Generic to Branded: A Model of Spillover in Paid Search Advertising | Oliver, Rutz; Randolph, Bucklin |
Showing results 1 to 2 of 2