Title: | From Generic to Branded: A Model of Spillover in Paid Search Advertising |
Authors: | Oliver, Rutz Randolph, Bucklin |
Keywords: | search engine |
Issue Date: | 18-May-2008 |
URI: | http://hdl.handle.net/2451/27631 |
Appears in Collections: | Anindya Ghose's Collection |
Files in This Item:
File | Description | Size | Format | |
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search_advertising3.pdf | 663.72 kB | Adobe PDF | View/Open |
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