| Title: | From Generic to Branded: A Model of Spillover in Paid Search Advertising |
| Authors: | Oliver, Rutz Randolph, Bucklin |
| Keywords: | search engine |
| Issue Date: | 18-May-2008 |
| URI: | http://hdl.handle.net/2451/27631 |
| Appears in Collections: | Anindya Ghose's Collection |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| search_advertising3.pdf | 663.72 kB | Adobe PDF | View/Open |
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