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|Title: ||CREATING THE 21ST CENTURY ORGANIZATION: THE METAMORPHOSIS OF OTICON|
|Authors: ||Bjorn-Andersen, Niels|
Turner, Jon A.
|Issue Date: ||1995|
|Publisher: ||Stern School of Business, New York University|
|Series/Report no.: ||IS-95-13|
|Abstract: ||Much has been written about transforming organizations. At the heart of this activity is the
notion of Business Process Redesign (BPR), the restructuring of a firm's basic business methods.
We describe some of the forces that are behind this need for major organizational change. Next,
we provide an overview of BPR and raise several questions concerning its suitability as a
theoretical underpinning for radical organizational transformation. We then describe the
transformation of Oticon, an international manufacturing firm with headquarters in Denmark. We
have called this transformation a Metamorphosis because of the complete reconceptualization of
the firm that took place. Using the example of Oticon, we speculate about the prerequisites for
change of this extent, paying particular attention to the role of technology, which has been
enabling rather than driving.|
|Appears in Collections:||IOMS: Information Systems Working Papers|
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