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|Title: ||Dimensionalizing Involvement with Websites - An Exploratory Study|
|Authors: ||Viswanathan, Sivakumar|
|Keywords: ||Technology and Consumers|
|Issue Date: ||1998|
|Publisher: ||Stern School of Business, New York University|
|Series/Report no.: ||IS-98-06|
|Abstract: ||This paper studies the dimensions underlying user involvement with Websites and builds
upon the existing body of knowledge on involvement with traditional media. A multidimensional
bipolar semantic differential scale based on Zaichkowsky's Personal Involvement
Inventory is used to identify the factors that determine the level of involvement in a Website.
Websites are then classified, based on these factors, as high or low involvement sites.
Involvement with Web sites was found to comprise of three dimensions - cognitive, affective and
structural. Among these, the cognitive and the affective dimensions were found to have the
highest discriminating power between high and low involvement sites while the structural
dimension was found to serve as a moderating factor.|
|Appears in Collections:||IOMS: Information Systems Working Papers|
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