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Please use this identifier to cite or link to this item: http://hdl.handle.net/2451/14319
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dc.contributor.authorLucas, Henry C., Jr.-
dc.date.accessioned2006-02-07T15:08:09Z-
dc.date.available2006-02-07T15:08:09Z-
dc.date.issued1992-01-
dc.identifier.urihttp://hdl.handle.net/2451/14319-
dc.description.abstractThe computer industry is characterized by a number of successful and unsuccessful start-ups. Past studies of innovation have presented "market pull" and "technology push" models to describe the development of new products. This paper proposes a synthesized model of concurrent technology and market strategy development. This model is illustrated with a case study of a successful "medium-technology” start-up company. For this start-up firm, market needs drove the development of technology while the technology enabled the firm to achieve its market strategy.en
dc.format.extent3743444 bytes-
dc.format.mimetypeapplication/pdf-
dc.languageEnglishEN
dc.language.isoen_US-
dc.publisherStern School of Business, New York Universityen
dc.relation.ispartofseriesIS-92-02-
dc.titleMARKETING AND TECHNOLOGY STRATEGY IN A "MEDIUM-TECH" STARTUP: A MODEL FOR CONCURRENT DEVELOPMENTen
dc.typeWorking Paperen
dc.description.seriesInformation Systems Working Papers SeriesEN
Appears in Collections:IOMS: Information Systems Working Papers

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