Stern School of Business >
IOMS: Information Systems Working Papers >
Please use this identifier to cite or link to this item:
|Title: ||IDENTIFYING BUSINESS VALUE LINKAGES FOR INFORMATION TECHNOLOGY: AN EXPLORATORY APPLICATION TO TREASURY WORKSTATIONS|
|Authors: ||Kauffman, Robert J.|
Kriebel, Charles H.
|Issue Date: ||Apr-1988|
|Publisher: ||Stern School of Business, New York University|
|Series/Report no.: ||IS-88-47|
|Abstract: ||Pervasive and costly automation of information handling activities continues to put pressure on
senior managers to quantify the contributions of information technology IT to the strategic
goals of the firm. This paper proposes the use of "business value linkage BVL" correlation tests
to provide evidence that investments in IT create the desired higher order, economic impacts. We
argue that managers should carry out econometric tests which are specialized to capturing
primal, revenue-enhancing impacts, as opposed to dual, cost-reducing impacts. As an illustration,
a sample BVL correlation test is constructed to quantify the impact of a "treasury workstation"
system on a large commercial bank's ability to increase demand balances from corporate customers.
We conclude with some thoughts about where BVL correlation will provide the bt results
|Appears in Collections:||IOMS: Information Systems Working Papers|
Items in Faculty Digital Archive are protected by copyright, with all rights reserved, unless otherwise indicated.