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Please use this identifier to cite or link to this item: http://hdl.handle.net/2451/14368

Title: DISTRIBUTED BROKERAGE OFFICES THROUGH INFORMATION TECHNOLOGY
Authors: Rockoff, Maxine L.
Malone, Rich
Issue Date: Jun-1991
Publisher: Stern School of Business, New York University
Series/Report no.: IS-91-13
Abstract: This paper describes some novel ways in which Edward D. Jones and Co., a successful brokerage firm with 1650 offices nationwide, uses information technology to pursue a unique market niche: single-broker offices in communities too small to support a traditional, typically much larger, brokerage branch office. The paper focuses on the use of mainframes with "dumb" CRT terminals, rather than workstations or personal computers, to coordinate distributed operational work on a day-to-day basis.
URI: http://hdl.handle.net/2451/14368
Appears in Collections:IOMS: Information Systems Working Papers

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