Stern School of Business >
IOMS: Information Systems Working Papers >
Please use this identifier to cite or link to this item:
|Title: ||DISTRIBUTED BROKERAGE OFFICES THROUGH INFORMATION TECHNOLOGY|
|Authors: ||Rockoff, Maxine L.|
|Issue Date: ||Jun-1991|
|Publisher: ||Stern School of Business, New York University|
|Series/Report no.: ||IS-91-13|
|Abstract: ||This paper describes some novel ways in which Edward D. Jones and Co., a successful brokerage firm
with 1650 offices nationwide, uses information technology to pursue a unique market niche: single-broker
offices in communities too small to support a traditional, typically much larger, brokerage branch office.
The paper focuses on the use of mainframes with "dumb" CRT terminals, rather than workstations or
personal computers, to coordinate distributed operational work on a day-to-day basis.|
|Appears in Collections:||IOMS: Information Systems Working Papers|
Items in Faculty Digital Archive are protected by copyright, with all rights reserved, unless otherwise indicated.