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  5. DISTRIBUTED BROKERAGE OFFICES THROUGH INFORMATION TECHNOLOGY
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dc.contributor.authorRockoff, Maxine L.-
dc.contributor.authorMalone, Rich-
dc.date.accessioned2006-02-09T14:58:56Z-
dc.date.available2006-02-09T14:58:56Z-
dc.date.issued1991-06-
dc.identifier.urihttp://hdl.handle.net/2451/14368-
dc.description.abstractThis paper describes some novel ways in which Edward D. Jones and Co., a successful brokerage firm with 1650 offices nationwide, uses information technology to pursue a unique market niche: single-broker offices in communities too small to support a traditional, typically much larger, brokerage branch office. The paper focuses on the use of mainframes with "dumb" CRT terminals, rather than workstations or personal computers, to coordinate distributed operational work on a day-to-day basis.en
dc.format.extent3455727 bytes-
dc.format.mimetypeapplication/pdf-
dc.languageEnglishEN
dc.language.isoen_US-
dc.publisherStern School of Business, New York Universityen
dc.relation.ispartofseriesIS-91-13-
dc.titleDISTRIBUTED BROKERAGE OFFICES THROUGH INFORMATION TECHNOLOGYen
dc.typeWorking Paperen
dc.description.seriesInformation Systems Working Papers SeriesEN
Appears in Collections:IOMS: Information Systems Working Papers

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