| Title: | DISTRIBUTED BROKERAGE OFFICES THROUGH INFORMATION TECHNOLOGY |
| Authors: | Rockoff, Maxine L. Malone, Rich |
| Issue Date: | Jun-1991 |
| Publisher: | Stern School of Business, New York University |
| Series/Report no.: | IS-91-13 |
| Abstract: | This paper describes some novel ways in which Edward D. Jones and Co., a successful brokerage firm with 1650 offices nationwide, uses information technology to pursue a unique market niche: single-broker offices in communities too small to support a traditional, typically much larger, brokerage branch office. The paper focuses on the use of mainframes with "dumb" CRT terminals, rather than workstations or personal computers, to coordinate distributed operational work on a day-to-day basis. |
| URI: | http://hdl.handle.net/2451/14368 |
| Appears in Collections: | IOMS: Information Systems Working Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| IS-91-13.pdf | 3.37 MB | Adobe PDF | View/Open |
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